You are currently viewing KA220 VET SUST@GRI 4.0

KA220 VET SUST@GRI 4.0

Digital marketing to promote sustainability in the agri-food industry (SUST@GRI 4.0)

SUST@GRI 4.0 core aim is to promote a more sustainable agriculture and support sustainable agriculture businesses in their transition to Agriculture 4.0. SUST@GRI 4.0 intends to provide local producers and sustainable agricultural business owners with digital marketing skills, to bring them closer to their local community in the digital era and allow them to promote their products as well as sustainable agriculture and a food culture that favours local products and reduces waste. 

Start: 01-03-2022 – End: 01-03-2024 

Project Reference: 2017-3-D000004-K2305-015935 

EU Grant: 240 974 EUR 

Programme: Erasmus+ 

Key Action: KA220-VET  

Action Type: Cooperation partnerships in vocational education and training 

Project Partners: 

Coordinating Organization: 

F6S Network Ireland Limited (Ireland) 

Partner organizations:  

  1. INSTITOUTO PROOTHISIS KAI PISTOPOIISIS PROIONTON AGRODIATROFIS [Greece]
  2. QUALITY CULTURE SRLS [Italy] 
  3. UNIVERSITAT DE VALENCIA [Espagna]
  4. Mine Vaganti NGO [Italy] 

 Project TOPICs: 

  1. Agriculture, forestry and fisheries
  2. Digital skills and competences
  3. Community development  

TARGET GROUPs 

  • VET educators and trainers (25+) experienced and /or interested in the topics covered by the project 
  • Local producers and/or sustainable agriculture business owners (25+) interested in starting the digital transition of their businesses 

PROJECT’S OBJECTIVES 

  1. SUST@GRI 4.0 core aim is to promote a more sustainable agriculture and support sustainable agriculture businesses in their transition to Agriculture 4.0. 
  2. SUST@GRI 4.0 intends to provide local producers and sustainable agricultural business owners with digital marketing skills, to bring them closer to their local community in the digital era and allow them to promote their products as well as sustainable agriculture and a food culture that favours local products and reduces waste 
  3. SUST@GRI 4.0 aims at supporting local producers and sustainable agricultural business owners in the take-up of the twin transition (green and digital) for their business, through a tailored learning path combining digital skills, marketing skills and storytelling techniques. 

APPROACH / METHODOLOGY 

[NFE methods, initiatives and actions…etc.] 

 Project ACTIVITIES 

– Kick-off Meeting 03-2022, Ireland; 

– Intellectual Output 1 04-2022 SUST@GRI 4.0 e-course on digital marketing for sustainable agriculture 

– Short-term joint staff training events 10-2022 Spain; 

– Intellectual Output 2 01-2023 SUST@GRI 4.0 e-commerce platform; 

– Blended mobility of young people 07-2023 Greece; 

– Multiplier Events 01-2024 pop-up markets (All partner countries); 

– Final Evaluation Meeting 02-2024 Italy.