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KA2 VET Inn RECORD

KA2 VET Inn RECORD

Augmented Reality contents for cultural travel

The RECORD project successfully promoted sustainable digital innovation in tourism and tourism-related services connected to lesser-known traditional and cultural festivals in peripheral areas of Europe. By leveraging interactive digital solutions grounded in Augmented Reality (AR) technologies, the project focused on enhancing the Cultural Tourism offer. The material and immaterial cultural heritage resources characterizing these regions, combined with their rich traditions of socialization through festivals, provided significant opportunities to foster local economic growth by attracting tourists and boosting spending in sectors like retail, hospitality, and services.

Start: 01-11-2021 – End: 01-05-2024
Project Reference: KA220-VET-74318986
EU Grant: 175 430 EUR

Programme: Erasmus+

Key Action: Cooperation among organisations and institutions

Action Type: Cooperation partnerships in vocational education and training

Project Applicant

IZMIR KATIP CELEBI UNIVERSITESI (TR)

Project Partners:

MINE VAGANTI NGO                                                                     [IT]

COMPARATIVE RESEARCH NETWORK EV Germany                 [DE]

OZEL OGRETIM KURUMLARI GENEL MUDURLUGU Turkey    [TR]

Rising Pixel S.L. Spain                                                                     [ES]

 

Project TOPICs:

Inclusion of marginalised young people

 

TARGET GROUPs:

  • Marginalised young people
  • Educators forming part of the staff of partner organizations.

 

Project Objectives Achieved:

  • Identified and mapped cultural heritage, tourism offers, and services linked to cultural and traditional festivals in selected peripheral regions of Europe.
  • Analyzed cultural tourism preferences and profiled existing categories of cultural tourists.
  • Enhanced the visibility and marketability of tourism offers and services in peripheral regions through user-friendly, innovative architectures tailored to customer profiles.
  • Achieved digital innovation in tourism services by integrating interactive, personalized modes of disclosure and supply based on Augmented Reality, capitalizing on the widespread use of mobile technologies.
  • Developed new VET capacities and training for professionals in tourism and tourism-related services, focusing on exploiting AR to improve tourism service visibility and marketability.
  • Created a foundation for the sustained impact and geographic transferability of the project’s digital architectures, benefitting cultural tourism operators in peripheral European regions.

APPROACH / METHODOLOGY

The project prioritizes digital innovation in the modes of disclosure and supply of tourism offer and services in peripheral regions of Europe. RECORD supports the growth of a customized tourism offer building on the potential of Augmented Reality as an innovative, attractive and interactive technology of access to the tourism experience with a focus on providing new opportunities of marketability to the tourism offer and services connected with the lesser known traditional/cultural sites and the related cultural heritage- material and immaterial- in European peripheral regions. The project focused the possibility to have travelers invested in a variety of cultural sites of the partners country through the sharing of facts and information once the site is “discovered” and found on the project app From the perspective of methodological innovation, RECORD equips the wider tourism ecosystem of cultural tourism in peripheral European regions with innovative digital architectures with a view to fostering resilience to the challenges and exploitation of the opportunities provided by the present trends of evolution in the tourism market.

 

Project ACTIVITIES:

Events:

Transnational Project Meetings:

  • KOM in Turkey
  • Mid-Term Meeting in Italy
  • Final Evaluation Meeting in Spain

Joint Staff Training Events:

Multiplier Events:

Each partner country 

implemented a Multiplier Event.

Project’s Results

PR 1: Virtual Database embedded in a specific webplatform.

PR 2: APP compatible with Android and IOS configurations integrating Augmented Reality contents (animations, maps, interactive models, virtual tour guiding, etc.) to convey on demand information about the material and immaterial heritage connected with individual events.

PR 3: Manual for operators in the field of VET produced for practical support to on the-job training and vocational programmes focused on Augmented Reality in the cultural tourism field.

RECORD-ENGLISH-VERSION