role of mass media in inclusion
“Structured Learning for Awareness in Media” (SLAM) aims at enhancing young people’s awareness and critical thinking on the role of Mass Media as a challenge and precondition for more inclusive societies towards migrants and refugees.  

Start: 15-11-2019 – End: 14-11-2021
Project Reference: 608486-EPP-1-2019-1-BA-EPPKA2-CBY-WB
EU Grant: 100514.65 EUR
Programme: Erasmus+
Key Action: Cooperation for innovation and the exchange of good practices
Action Type: Capacity Building for youth in neighbouring and enlargement countries

Project TOPICs:

The project explores the similarities, differences and potential synthesis among the different yet interrelated challenges faced by West Balkans countries and Europe within a transnational effort aimed at laying the grounds of a greater media literacy and critical thinking at the level of the youth and, by extension, of society as a means to provide an antidote against phenomena of hate speech and a building block of successful integration processes.


Young people aged 18-25 in partner countries




– Research on the main challenges and best practices in media literacy in the field of migration/refugee issues in Europe and the West Balkans.

– International piloting of the Training Format with youth workers and leaders from each partner organization.

– Youth Exchange in Bosnia & Herzegovina on media literacy and migration/refugee involving young people aged 18-25 from each partner country.

– Seminar in Bosnia & Herzegovina with mixed groups of youth workers and young people (2 per category per organization) in whose context to brainstorm and co-devise the upcoming social campaigning.

– Social Campaign, online and offline (in all partner countries), wherein the youth will spread the values and instruments of media literacy acquired in the local communities and national societies by online and offline means.

– Creation of Guidebook (in all partner countries) in multiple languages for youth organizations external to the Consortium.

– Establishment of a project Website with project information and digital learning resources in multiple languages for young people.

For more information check out our partners websites:

Coordinator: BRAVO – Bosnian Representative Association for Valuable Opportunities (Bosnia and Herzegovina) 

NGO: Qendrat Youth for Social Changes (Albania) 


NGO: EPEKA (Sinop) 

NGO: KOM 018 (Serbia) 

NGO: BSDA (Bulgaria)