MVNGO is partner in a FP7-PIC CALL (Facilitating transnational low season tourism exchanges in Europe encouraging Senior Citizens to travel), programme which now merged in the new Horizon 2020.
The project “Forever Young!” was aimed to build a learning network of partners active in the field of sustainable tourism in rural areas.
The main aim was to promote a transnational cooperation among the following countries Italy, Germany, Turkey, Uk and Greece in term of sharing information, best practice and knowledge on improving the quality of the life on rural area (create a new job opportunity through tourism). All the partners were engaged on offering an unique regional experience to the tourism offer as an added value promoting the sustainable tourism and the cultural heritage in these regions.
The aim of sustainable tourism is to ensure that development brings a positive experience for local people, tourism companies and the tourists themselves, generating a low impact on the environment and local culture as possible, while helping to generate future employment for local people.
Sustainable tourism is an adopted practice in successful ecotourism.
The main aim of the Consortium was create a joint initiative for promoting the eco-tourism and all the opportunities linked on it (excursions, agritourism, bio-tourism and so on) through regional marketing actions.
All the partners will promote the joint initiatives sharing experience through structured action: seminars, conferences, comparative guides (that are easily reproducible, comparable and could be disseminated in different countries).
All the joint actions were promoted through an unique platform through the web aiming to sensitize tourist to an eco-oriented attitude enjoying the nature. All the partners will use the same label in all the promotional materials that states the sense of belonging to the network.